Now that you’ve learned what Google Ads are (Day 11), it’s time to create your first Google Search Ad — the kind that shows up right at the top of Google when someone types in a keyword.
This guide will walk you through how to:
- Set up a basic search ad campaign
- Write effective ad copy
- Choose the right keywords
- Optimize for better results
Let’s get started. 🚀
🔍 What Are Google Search Ads?
Google Search Ads are text ads that appear above or below organic search results when someone searches for something specific.
Example: Someone searches “buy wireless headphones” — the first 2–4 results may say “Sponsored” or “Ad” — those are search ads.
These ads help you appear instantly in front of people who are actively looking for what you offer.
🛠️ How to Create a Google Search Ad (Step-by-Step)
✅ Step 1: Sign in to Google Ads
If you don’t have an account, you’ll need to set one up. It’s free to create — you only pay when someone clicks your ad.
✅ Step 2: Choose Your Campaign Goal
You’ll be asked to pick a goal. For beginners, select:
- Website traffic
- Or Leads
- Or Sales (if you run an e-commerce store)
Then choose Search Network as your campaign type.
✅ Step 3: Set Your Budget
Decide your daily budget — start small, even ₹200–₹500 per day.
Google will never charge more than your daily limit, so it’s safe to test and learn.
✅ Step 4: Choose Your Target Audience
Set your:
- Location (City, state, country)
- Language (Usually English or Hindi)
- Devices (Mobile, desktop, both)
Be specific to avoid wasting money.
✅ Step 5: Add Keywords
Now add the keywords that trigger your ad.
For example:
If you sell online yoga classes, use keywords like:
- “online yoga for beginners”
- “live yoga sessions”
- “home workout classes”
💡 Tip: Use Keyword Planner (inside Google Ads) or Ubersuggest to find high-search, low-competition keywords.
Use match types:
- [Exact match] – shows only for exact searches
- “Phrase match” – shows for close phrases
- Broad match – more reach but less control
✅ Step 6: Write Your Ad Copy
You need:
- 3 headlines (up to 30 characters each)
- 2 descriptions (up to 90 characters each)
- Final URL (where users land after clicking)
✍️ Example Ad:
Headline 1: Online Yoga Classes
Headline 2: Beginner Friendly Sessions
Headline 3: Join from Home Today
Description: Get flexible & stress-free with guided live yoga. Affordable, expert-led sessions. Book now.
Final URL: www.yourwebsite.com/yoga-online
💡 Copywriting Tips:
- Use the keyword in your headline
- Add a benefit (“Free shipping”, “Live sessions”, etc.)
- Include a call-to-action (“Shop now”, “Book today”)
✅ Step 7: Add Ad Extensions (Optional but Powerful)
Extensions give your ad more space and info.
Use:
- Sitelink Extensions (Extra links to product pages)
- Call Extensions (Add your phone number)
- Location Extensions (If you have a local store)
These increase your click-through rate (CTR).
📊 How to Optimize Google Search Ads
Once your ad is live, check performance regularly.
✅ Monitor:
- CTR (Click-through rate) – Higher is better
- CPC (Cost per click) – Aim for lower
- Conversions – Are people buying or signing up?
🔧 Improve by:
- Pausing underperforming keywords
- Testing new ad headlines
- Adding negative keywords to block irrelevant traffic
- Using location and device targeting more carefully
✅ Task for Today
- Log in to Google Ads
- Choose a product or service you offer
- Set up a practice campaign (even if you don’t run it)
- Write:
- 3 headlines
- 2 descriptions
- 5–10 keywords
This helps you understand the process even before you spend money.