Customizing Product Pages, Cart & Checkout in WooCommerce
Now that your products and payment methods are set up, it’s time to design the shopping experience — from product pages to the cart and checkout process.
Why does this matter?
Because a smooth, professional shopping flow builds trust and increases conversions.
In this tutorial, you’ll learn:
- How to customize WooCommerce product pages
- How to tweak the cart and checkout pages
- Tools and plugins to make it all easier — no coding required
🛍️ Customizing the Product Page
The product page is where visitors decide whether or not to buy. Let’s make it clean, clear, and convincing.
🎨 Customize With Your Theme (e.g., Astra, OceanWP, Storefront)
Most WooCommerce-compatible themes let you:
- Move the image gallery
- Reorder product elements (title, price, description)
- Change fonts, colors, buttons
- Customize the “Add to Cart” button
Go to:
Appearance > Customize > WooCommerce > Single Product
🧠 Pro Tip: Use Astra + Elementor for drag-and-drop customization.
🧰 Use Page Builders (Elementor, Divi, etc.)
If you’re using Elementor Pro:
- Create a Product Template under Theme Builder
- Add widgets like Product Title, Price, Image, Reviews, Add to Cart
- Customize layout, spacing, and styling
- Apply the template to all or selected products
This gives you full control over the product layout — even animations and tabs.
🛠 Useful Plugins
| Plugin | What It Does |
| WooCommerce Customizer | Customize text/buttons (e.g., “Buy Now” instead of “Add to Cart”) |
| Product Add-Ons | Add gift wrap, engraving options, etc. |
| Variation Swatches for WooCommerce | Turn dropdowns into color/image selectors |
🛒 Customizing the Cart Page
A confusing cart = more abandoned purchases.
Steps to Improve:
- Go to Appearance > Customize > WooCommerce > Cart
- Rename labels like “Proceed to Checkout” → “Continue Secure Checkout”
- Display a “Return to Shop” button to keep users engaged
- Add trust badges and free shipping notes inside the cart
🧠 Optional: Use a plugin like WooCommerce Cart Notices to show promotions (e.g., “You’re $5 away from free shipping!”)
💳 Customizing the Checkout Page
A clean, fast checkout = more completed orders.
What You Can Do:
✅ Simplify the Checkout Fields:
- Remove unnecessary fields (e.g., company name)
- Combine first/last name into one field (if needed)
- Enable guest checkout (no account required)
Go to:
WooCommerce > Settings > Accounts & Privacy
✅ Check “Allow customers to place orders without an account”
✅ Use Plugins for Advanced Features:
| Plugin | Use Case |
| Checkout Field Editor | Add/remove/reorder checkout fields |
| Flexible Checkout Fields | Add date pickers, phone formatting, etc. |
| WooCommerce One Page Checkout | Let users checkout directly from product page |
| Stripe for WooCommerce | Embed credit/debit card checkout directly |
⚠️ Pro Tips for Higher Conversions
- Add trust icons (SSL secure, money-back guarantee, etc.)
- Show accepted payment logos (Visa, MasterCard, etc.)
- Use autofill to speed up forms
- Display customer support contact or chat option
- Offer guest checkout for faster purchases
✅ Task for Today
- Customize your product page layout (title, image, price, description)
- Add trust badges and styling to your cart page
- Use a plugin to tweak the checkout flow
- Test the full purchase process from product to order confirmation