Setting Up Email Marketing with WooCommerce
Running an online store without email marketing is like running a shop without talking to your customers.
With WooCommerce, you can easily connect email tools to:
- Send automated order emails
- Welcome new customers
- Offer discounts and win back abandoned carts
- Promote new products or sales
Today you’ll learn:
- The basics of email marketing in WooCommerce
- The best free tools for setup
- How to automate emails and grow your customer base
💡 Why Email Marketing Matters in E-Commerce
| Email Type | Purpose |
| Order confirmation | Reassures buyer & builds trust |
| Abandoned cart reminders | Recover lost sales |
| Welcome emails | Onboard new users |
| Promotions & product launches | Boost sales & repeat purchases |
📊 Studies show email has an ROI of $42 for every $1 spent — making it one of the most cost-effective marketing tools.
🔌 Step 1: Choose Your Email Tool
🟢 Free & Beginner-Friendly Options:
✅ MailPoet (Built for WooCommerce)
- Seamlessly integrates with WordPress and WooCommerce
- Send emails directly from your dashboard
- Supports automated emails: welcome, abandoned cart, order follow-ups
- Free for up to 1,000 subscribers
✅ Klaviyo
- Powerful targeting & automation
- Pre-built WooCommerce flows (abandoned cart, browse abandonment, etc.)
- Free for up to 250 contacts and 500 email sends/month
✅ MailerLite / Brevo (Sendinblue)
- Good for general newsletters and automation
- E-commerce integration via plugin or API
🛠 Step 2: Connect Email Plugin to WooCommerce
For MailPoet:
- Go to Plugins > Add New
- Search for MailPoet and install
- Go to MailPoet > Settings > WooCommerce
- Enable:
- “Send email after purchase”
- “Abandoned cart reminder”
- “Welcome email”
📥 You can also add newsletter signup checkboxes to checkout.
✉️ Step 3: Customize Your Emails
Go to:
MailPoet > Emails > Add New
Choose from:
- Post-purchase emails (thank you, product review request)
- Abandoned cart recovery (trigger after 1 hour, 24 hours, etc.)
- Welcome email for new customers
- Newsletter or product announcement
Use drag-and-drop builder to:
- Add product blocks
- Insert coupon codes
- Personalize with the customer’s name or last order
🔁 Step 4: Automate & Schedule
- Use segments to group customers (e.g., VIPs, first-time buyers)
- Schedule regular campaigns: weekly, monthly, or for holidays
- Use analytics to check:
- Open rates
- Click rates
- Unsubscribes
- Revenue from emails (if tracked)
🔒 Pro Tips for Better Results
- Always include an unsubscribe link
- Don’t buy email lists — grow yours organically
- Offer incentives (e.g., “10% off your first order”) for signups
- Make sure your emails are mobile-friendly
- Use simple subject lines to improve open rates
✅ Task for Today
- Install MailPoet or another email plugin
- Set up your first welcome email or abandoned cart recovery
- Add a newsletter signup box to your checkout page
- Send a test email to yourself
- Analyze performance in your dashboard